Area Business Manager
Remote, India, India
Expire On 18 Sep 202623 days ago
About the Job
Job Title: Business Manager Location: AP & Telangana
Reports To: Regional Sales Manager
To lead, strategize, and drive the overall sales operations for the assigned state, ensuring achievement of volume, value, distribution, and market share objectives for the biscuits portfolio. The role will focus on driving channel strategy, building a high-performance sales team, and ensuring flawless execution in the marketplace.
Sales Planning and Target Achievement:
Expand and strengthen the distribution network to increase market penetration and availability.
Drive numeric and weighted distribution growth, ensuring product availability across urban, semi-urban, and rural areas.
Lead and manage a team of Area Sales Managers, Territory Sales In-Charges, and Sales Officers.
Build capability through coaching, mentoring, and regular performance reviews.
Ensure implementation of structured beat planning, market working norms, and productivity enhancement.
Ensure effective execution of trade promotions, visibility programs, and merchandising plans.
Work closely with Trade Marketing teams to implement consumer promotions and activations at the ground level.
Market Intelligence and Competition Tracking:
Financial Management:
Compliance and Reporting:
Ensure adherence to company policies, systems, and reporting structures.
Generate regular sales MIS and market reports for review.
Graduate (mandatory), MBA in Sales/Marketing (preferred).
Experience:
~10-15 years of total experience in FMCG sales, with at least 3-5 years of experience in leading a state or large zone.
~ Prior experience in managing General Trade and Rural Markets is essential.
~ Strong exposure to working in the biscuits/confectionery/foods/snacking sector preferred.
~
Reports To: Regional Sales Manager
To lead, strategize, and drive the overall sales operations for the assigned state, ensuring achievement of volume, value, distribution, and market share objectives for the biscuits portfolio. The role will focus on driving channel strategy, building a high-performance sales team, and ensuring flawless execution in the marketplace.
Sales Planning and Target Achievement:
Expand and strengthen the distribution network to increase market penetration and availability.
Drive numeric and weighted distribution growth, ensuring product availability across urban, semi-urban, and rural areas.
Lead and manage a team of Area Sales Managers, Territory Sales In-Charges, and Sales Officers.
Build capability through coaching, mentoring, and regular performance reviews.
Ensure implementation of structured beat planning, market working norms, and productivity enhancement.
Ensure effective execution of trade promotions, visibility programs, and merchandising plans.
Work closely with Trade Marketing teams to implement consumer promotions and activations at the ground level.
Market Intelligence and Competition Tracking:
Financial Management:
Compliance and Reporting:
Ensure adherence to company policies, systems, and reporting structures.
Generate regular sales MIS and market reports for review.
Graduate (mandatory), MBA in Sales/Marketing (preferred).
Experience:
~10-15 years of total experience in FMCG sales, with at least 3-5 years of experience in leading a state or large zone.
~ Prior experience in managing General Trade and Rural Markets is essential.
~ Strong exposure to working in the biscuits/confectionery/foods/snacking sector preferred.
~
Location :Remote, India, India
About the Company
Overview
SHYAM METALICS AND ENERGY LIMITED is a prominent integrated steel producer in India, known for its extensive operations in iron and steel production. Founded in 2002 and based in Kolkata, the company operates three strategically located plants in Odisha and West Bengal. It employs around 16,572 people and is publicly listed with a market capitalization of approximately ₹25,218 crore.
The company follows a comprehensive "Ore to Metal" business model, manufacturing a wide range of products including iron pellets, sponge iron, steel billets, TMT bars, structural products, wire rods, and various ferro alloys. SHYAM METALICS also produces specialty items such as aluminum foils for multiple industries and color-coated roofing sheets marketed under the SEL Tiger brand. Its products cater to diverse markets, including pharmaceuticals, FMCG, electronics, automotive, construction, and more, with both domestic and international sales. The company's integrated infrastructure and strategic location enhance its operational efficiency and supply chain management.