Area Sales Manager

About the Role

We are looking for a dynamic, result-oriented, and clinically focused professional for our General Surgery Division. The ideal candidate should have strong experience in medical devices and equipment sales, with excellent exposure to General Surgeons, operation theatres (OT), and live procedural support.

Candidates with hands-on experience in product demonstrations, case support during surgeries, and building relationships with surgeons and hospitals will be preferred.

Key Responsibilities

Clinical & Surgeon Engagement

• Develop and maintain strong relationships with Vascular Surgeon, IR, Oncologist,General Surgeons, Laparoscopic Surgeons, Proctologists, and OT teams.

• Provide clinical and procedural support during live surgeries and interventions.

• Assist surgeons with product usage, troubleshooting, and procedural workflow support during cases.

• Conduct product demonstrations, presentations, workshops, and clinical discussions with healthcare professionals.

• Ensure product availability and provide in-theatre support during procedures.

Sales & Business Development

• Promote and support sales of General Surgery devices, consumables, and capital equipment in the assigned territory.

• Identify potential customers, generate leads, and convert opportunities into business.

• Achieve monthly, quarterly, and annual sales targets.

• Build strong relationships with hospitals, purchase departments, biomedical teams, and distributors.

• Coordinate product evaluations, trials, approvals, and commercial negotiations.

OT & Case Management

• Maintain regular presence in operation theatres for live case support and product demonstrations.

• Coordinate with surgeons, nursing staff, and hospital teams for seamless procedure execution.

• Ensure proper handling and usage of products during surgeries.

• Gather clinical feedback and identify opportunities for product penetration.

Market Development & Territory Management

• Analyze market trends, competitor activities, and customer requirements.

• Identify new business opportunities and increase product penetration across assigned accounts.

• Prepare sales forecasts, pipeline reports, and territory development plans.

• Ensure high customer satisfaction and long-term account management.

Preferred Product Exposure

• General Surgery Consumables and Equipment

• Laparoscopic Devices and Instruments

• Energy Devices and Surgical Equipment

• Capital Equipment

• Medical Devices and Surgical Accessories

Qualifications & Skills

✅ Bachelor's degree in Biomedical Engineering, Life Sciences, Pharmacy, Biotechnology, or related field.

✅ 2–5 years of experience in Medical Devices and Equipment Sales.

✅ Strong exposure to General Surgery and Operation Theatre environments.

✅ Experience in live case support and product demonstrations during surgeries.

✅ Strong communication, presentation, and negotiation skills.

✅ Ability to conduct clinical discussions with surgeons and hospital stakeholders.

✅ Strong relationship-building and territory management capabilities.

✅ Willingness to travel extensively for hospital visits, OT support, and product demonstrations.

• ✅ Self-motivated, target-oriented, and capable of working independently.